Ringing a bell? You know you've heard of UltraViolet somewhere before, right?
UltraViolet is a DRM. Don't panic. It's the great kind. The kind of DRM that makes us all happy.
Imagine, you buy a BD disc. You scratch it. Game over - you want to watch again, you're gonna need to buy again.
What if you own a BD, but you're on holiday with you're 3G enabled device and you fancy watching said BD? Tough stuff. You're gonna need to buy again to download, or rent a stream.
Picture a world where you can watch you're bought films anywhere. If you buy a Blu-Ray disc, you can watch the disc, stream it online, download a copy to your laptop - get a smaller file for your mobile...
...Sounds great, doesn't it!
Head past the break if you'd like that particular dream to come true.
This is exactly the world UltraViolet is aimed at providing, and has been, for some time now.
So why the post? Well, things just got real. Every major studio has just signed up to the dream (Bar Disney, they seem to still be extorting the benefits of the inferior "Disney Keychest" service).
PC software, existing device updates, and the discs themselves will roll out later this year, a shady "mid year" release has been bandied about. But rest assured, this is something that should certainly be worth the wait.
