Amazon buy LoveFilm rental and streaming service

Amazon have agreed to buy all the remaining shares of the EUs favourite film and game subscription service. They used to run a service much akin to LoveFilm, which was absolved into LoveFilm in exchange for a 42% chunk of the company.

LoveFilm are assuring us that "the name of the service will remain as LOVEFiLM", along with the usual spiel about billing dates etc. remaining the same.

The most interesting aspect of the release is that they say there are "a number of exciting opportunities for the future", which, while a fairly bland way of saying "we have nothing to announce" - I can't help but feel a little excited for the future of LOVEFiLM with Amazon.

Head past the read more find out why.

UltraViolet Blu-Ray DRM; watching your films anywhere just got real.

Ringing a bell? You know you've heard of UltraViolet somewhere before, right?


UltraViolet is a DRM. Don't panic. It's the great kind. The kind of DRM that makes us all happy.


Imagine, you buy a BD disc. You scratch it. Game over - you want to watch again, you're gonna need to buy again.


What if you own a BD, but you're on holiday with you're 3G enabled device and you fancy watching said BD? Tough stuff. You're gonna need to buy again to download, or rent a stream.


Picture a world where you can watch you're bought films anywhere. If you buy a Blu-Ray disc, you can watch the disc, stream it online, download a copy to your laptop - get a smaller file for your mobile...


...Sounds great, doesn't it!


Head past the break if you'd like that particular dream to come true.