Ringing a bell? You know you've heard of UltraViolet somewhere before, right?
UltraViolet is a DRM. Don't panic. It's the great kind. The kind of DRM that makes us all happy.
Imagine, you buy a BD disc. You scratch it. Game over - you want to watch again, you're gonna need to buy again.
What if you own a BD, but you're on holiday with you're 3G enabled device and you fancy watching said BD? Tough stuff. You're gonna need to buy again to download, or rent a stream.
Picture a world where you can watch you're bought films anywhere. If you buy a Blu-Ray disc, you can watch the disc, stream it online, download a copy to your laptop - get a smaller file for your mobile...
...Sounds great, doesn't it!
Head past the break if you'd like that particular dream to come true.
