Ma Xi Xuan has developed a concept for a USB connector, that connects, both ways up. Thus eliminating the never-ending frustration of many Serial Bus using dudes, Universally.
"DoubleUSB" works (or, conceptually works) by using a springy 'middle bit', which flicks over to the appropriate side when you ram it home inside a USB port.
To be of any use, though, it has to be widely adopted by hardware manufacturers. There's no way I'm buying a van load of these and replacing all my existing connectors.