The renowned Geohot then posted on his website that he is "going to buy a Windows 7 phone". A short while later, MS contacted him to ship one to him for free.
This certainly seems to be getting good press for MS, and for good reason too. They seem to hav realised that it is far more productive to be supportive of those who make fantastic advancements to your product, without having to pay them - than it is to spend your cash on lawsuits against the individuals (a la Sony vs Geohot).
